Visual Communication Design

SHAPE

This is the Coke logo. Since this brand a very famous brand so i choose this as an example of shape element. Most of the people will use circle as a shape element because almost all the brands are in circle shapes, and I think one of the point is because circle makes people focus on one thing. Because our eyes only can focus on looking at one thing at a time. So circle is like a focus point to get people's attention.

http://www.cchs.org/images/contentmgmt/coke_circle_logo.jpg



LINE

This is a line element. The type of line announced in the dominant element is repeated in a subordinate group.In this picture, the designer only use line to draw this picture. You can see in the middle of the mirror and the window curtains, those lines are represented the antiquated feeling of the drawing. So the line element in this picture is very important because without it, the picture can't express the antiquated feeling.


http://chestofbooks.com/home-improvement/decoration/Interior/images/The-type-of-line-announced-in-the-dominant-element-is-repeat.jpg




MOVEMENT

This is an example of movement element. This picture give me a feeling of tornado. As you can see in the middle of every circle, it is like bottomless pit. Also the designer uses a 3D element and colors to give people a endless feeling. 

http://fineartamerica.com/images-medium/abstract-design-33-michael-lang.jpg