Tone and Color

 

http://www.anna-om-line.com/love_poster_by_annaOMline.gif

Tone : the qualities of this picture show vary of tone and color, because there are so many different colors, and different shapes. This poster is big enough to determine what they are advertising. It is showing a new scientist with a lot of designs in his brain. The tone of the poster is from very light then to very dark at the bottom. 

Tone & Color : The designer set the tone and color by adding very bright colors to the top and very dark color at the bottom of the poster. The setting is like a invisible line and separated in between, so you can understand what's the meaning of the poster.

Color : Why a lot of poster have to use bright color is because they want to catch the everyone's eye to look at it. I'm sure of one poster of white and gray colors and another with colorful bright colors stick in a subway station, the people will notice more on the colorful poster more than the dark poster.

Color & Scale :the pattern matters too. They want the people to notice the upper part first then on the face because the upper part is with colorful tone and color and the bottom is just a dark face. And the poster is designed like there are a lot of designs,sketches,drawings and pictures pop-out in the brain that no more spaces can load.

Visual Communication Design

SHAPE

This is the Coke logo. Since this brand a very famous brand so i choose this as an example of shape element. Most of the people will use circle as a shape element because almost all the brands are in circle shapes, and I think one of the point is because circle makes people focus on one thing. Because our eyes only can focus on looking at one thing at a time. So circle is like a focus point to get people's attention.

http://www.cchs.org/images/contentmgmt/coke_circle_logo.jpg



LINE

This is a line element. The type of line announced in the dominant element is repeated in a subordinate group.In this picture, the designer only use line to draw this picture. You can see in the middle of the mirror and the window curtains, those lines are represented the antiquated feeling of the drawing. So the line element in this picture is very important because without it, the picture can't express the antiquated feeling.


http://chestofbooks.com/home-improvement/decoration/Interior/images/The-type-of-line-announced-in-the-dominant-element-is-repeat.jpg




MOVEMENT

This is an example of movement element. This picture give me a feeling of tornado. As you can see in the middle of every circle, it is like bottomless pit. Also the designer uses a 3D element and colors to give people a endless feeling. 

http://fineartamerica.com/images-medium/abstract-design-33-michael-lang.jpg

Syntactical Guidelines

Here is a symmetrical poster. I think everyone know this cartoon.

This image is perfectly balanced because it is a mirror image. A human face is considered to be the most symmetrical thing as both sides are even. It also use a smaller fishes to divide the picture into vertically symmetrical.It sharpened more on the two little fishes of the picture because they are colorful. It definitely attracted my eyes on them at first.

This tree look very unbalanced vertically, it leans more to the right then to the left. It makes me feel like there's a lot of stress between the black rock and the crown. But actually the small black rock is balancing the heavy crown and gives a firmer image to the trunk base in the vertical balance.